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Our Story

Founded by Amy Palmer in Dubai, BONE & BOWS was born from a simple belief: the dogs and cats we love most deserve the same quality and comfort as we do.

The two who started it all are Bella and Rocky.

Bella is a little princess, loving, clever, and good at reading your energy when you need comforting. She's also bossy, fiercely independent, and does exactly what she wants at all times. Rocky was the sweetest, most loving, happiest boy. He was devoted to Bella and rarely more than a step from her side. He gave the best cuddles, slept curled in a little ball, and was quietly fussy about his bed: he would only settle on something properly soft, and he'd move around the house until he found it.

Fifteen years of loving these two, and Amy has put more and more thought into every part of their day, the bed they sleep on, the collar they wear, the bag they travel in, the food, treats and vitamins they're given. Every detail matters, because they matter.

Amy took them everywhere, to cafés, on holidays, and halfway across the world. When they landed in Dubai, she couldn't find a single piece that was both properly made for them and beautiful enough to live in her home. She knew exactly what a good pet product should feel like: high quality, practical, good for them, and beautiful enough that you're happy to see it in your living room every day.

Nobody was making all of that at once. So she made her own.

BONE & BOWS is for the dogs and cats we love most.

For every pet who is quietly the centre of someone's world.

From the founder

Why I made Bone & Bows

Fifty seconds, with Bella and Rocky. Filmed in July 2026.

In loving memory of Rocky

Rocky lying on a white quilt, chin resting on the bed

Rocky's Favourite

Cocoon

Bella's Favourite

Lounger